Hello there 👋
My name is Pallavi Todi, Founder & Creative Director of Knots by OOPA.
I grew up Marwari — which means I grew up inside weddings. Not as a guest, but as an obsessive. Multi-day productions with hundreds of guests, ceremonies layered within ceremonies, every single detail considered down to the flowers on a table in a room most people would never even enter. I absorbed all of it long before I knew it would become my life’s work.
The path here took a decade at the sharp end of global media — creating original content at Lionsgate, leading branded campaigns at the Times Group, working with talent at Creative Artists Agency, and shaping stories at BBC Worldwide. What I learned across every one of those experiences was simple and irreversible: the difference between something forgettable and something people can’t stop talking about is almost always craft — the willingness to care about every detail, even when it would have been so much easier not to.
Knots by OOPA is where that training finally met the obsession I never grew out of. Every film and invitation we create is generated, directed, and refined using the latest generation of AI filmmaking technology — but always guided by the same instinct I brought into every room I’ve ever worked in. No templates. No crews. No cameras. Just an exceptional brief, exceptional tools, and a refusal to stop until it’s right.
What we make:
The couples who come to us aren’t looking for something pretty. They’re looking for something that feels like them. That’s a completely different brief — and it’s the only one worth taking.
With love and excitement for your story,
Pallavi Todi
Founder & Creative Director
Knots by OOPA
PS: You can check our testimonials here.